In B2B marketing, calls to action are not one size fits all. A powerful email call to action could make for a lousy social media CTA.
Only when we make employees the ambassadors of our brand do we get a chance to succeed in a spectacular way.
Online retailers are increasingly using video content as a tool to drive up sales, and it’s already proven itself to be a useful way of engaging customers.
Your customer is more likely to be on a mobile device than a computer, and catering to trends and demand can lead to larger profits and brand stability.
Contrary to the heralded demise of print, it’s alive and kicking. And, according to these media experts, it’s here to stay. Why? Because it works.
Digital marketers are obsessed with data collection, but many have no idea how to turn data into actual marketing intelligence. Here are a few tips.
How can brands get millennials to love them? Millennials, like most consumers, trust companies that produce content and advertisements that feel authentic.
Looking for a way to boost your digital marketing efforts? Here’s how an update to your website can inject new energy into your marketing.
While consumers demand personalized and relevant communications, a new survey reveals that most place more value on content they discover for themselves.
Marketing has changed a lot in the past few years: more channels, new technologies, more data. But don’t lose sight of connecting with your customer.
Brands are investing more in clever content marketing and brand storytelling strategies. To cut through the noise, you need to tell a hell of a story.
They’re not just starving college students: Millennials are on track to spend $1.4 trillion a year by 2020. Here are some tips to win their business.
Many people easily confuse content with content marketing. The difference? Content marketing is a strategic solution to a strategic problem.
Agile marketing is an adaptation of the agile software development methodology. The benefits can be enormous — but the challenges can be equally big.
This little Adobe-invented format has managed to stand the test of time, and remain prevalent in our day-to-day lives. But, is that a good thing?
Using the term loosely can betray a misunderstanding of the direction information delivery is taking the web.
Most of us use it personally if not professionally. Some of us have a love-hate relationship with it, but we recognize the valuable connections social communities provide.
When it comes to Big Data, not all is created equal. It’s about knowing the types of data you need to pay attention to in order to get the results you want.
Marketing automation managers are often obsessive A/B testers. There are hundreds of factors you can optimize, but one key component often gets overlooked.
Here are four ways to overcome common challenges and secure buy-in from stakeholders and executives for a successful content marketing initiative.
Data-driven, programmatic technology has transformed brand advertising over the last five years, but only within the last year or so have B2B marketers really been able to share in the glory.
While essentially every company is customer-focused, very few companies are customer-centric. What’s the difference between the two?
This public radio show, which reaches over 2 million listeners each week, captures extraordinary stories of ordinary Americans.
What’s it take to make a great collaboration with a photographer? Jude Savage from Hanley Wood Marketing kicks that topic around in a Q&A with Jake Armour.
Imagine something (or someone) that really annoys you. Like, really, really annoys you. Now imagine you can shut it (them) off at the click of a button. Would be a beautiful thing, right?
Corporate marketers are rethinking their brands and listening intently to customers, studying the competition and reexamining their product portfolios.
The voice. It’s right there with design for making your brand, and your content, stand apart. Here are tips on modulating a distinctive brand voice.
Psst. Wanna know the secret to getting SMEs to write blog posts? At long last, the Theory of Content Contributor Counterintuity is revealed.
Impressions? Visits? Open rate? Sales? Cost per conversion? Whether it’s digital advertising, a website, or email, there are a myriad of metrics available to evaluate digital marketing performance.