10 Ways to Turn Your Employees Into Your Best Brand Ambassadors
“My employees are the best ambassadors of my company,” says Urszula Radzińska, president of Content Marketing Polska and of her own agency AUDE, in Warsaw. “The size of the company doesn’t matter, whether we have one employee or thousands of them. Only when we make them the ambassadors of our brand do we get a chance to succeed in a spectacular way,” she says in her recently published book Your First Customer: how to turn employees into best company ambassador. Radzińska, who has interviewed leading lights from the content marketing and communications industry, has tackled the issue of how to build employee engagement.