3 Practices B2B Should Steal From B2C
In recent years, digital engagement has blurred the lines between individuals’ personal and professional online presence. Following this convergence of the public and the private sphere, B2B marketers must adapt to the changing ways their target customers interact in the online world. B2B PR pros would be well-advised to adopt these three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions:
1. Harness the power of influencers
Influencer marketing has gained a firm foothold among B2C marketers. Now more than ever, consumers look to the opinions of industry experts before making a purchase. When it’s done well, the tactic yields powerful results.