5 Digital Marketing Trends to Pay Attention To
As marketers, we ride an annual — if not quarterly — wave of trends. We watch our audiences closely, and as their interests, needs, wants and platforms change, we change too. We follow our target market into new territories, and we gladly abandon the old ones, leaving them by the wayside.
The year 2016 will continue to throw curveballs to digital marketers. With digital saturation at an absolute breaking point, a major strategy rethink is about to take place. Here’s how I think it’s all going to play out.