8 Things to Do When Developing Your Mobile Marketing Plan
With most of the world accessing the internet for information from mobile devices, mobile marketing is a must. Business executives rely on mobile devices to access information just as much as, if not more than, consumers. The fact of the matter is, the world is more likely to have a mobile device in their hand instead of a computer, and catering to trends and demand results in larger profits and brand stability.
Mobile Reliance on Consumer Review Accessing
Roughly 40% of consumers use mobile devices to research consumer reviews. Include in your mobile-friendly version of your brand’s website a mobile-friendly customer review section. It is ideal to make these available in chronological order from newest to oldest. Allow visibility of positive, negative and neutral reviews as all aspects of a company matter to consumers when it comes to making buying decisions.