How Videos Can Increase Online Sales
Online retailers are increasingly using video content as a tool to drive up sales. Specifically, product videos are useful for educating consumers on items they’re interested in, while giving them a dynamic view of it in action.
And this type of content has already proven itself to be a useful way of engaging customers. In fact, annual product video views across digital platforms increased 42% in 2015. Consumers that watch these product videos are 1.7 times more likely to make a purchase online after watching it, according to a report from Invodo Inc.