Is Your Marketing Data Overrated?
Digital marketers need data to properly engage customers, but a very scary trend has emerged as marketers emphasize data collection. Read more and see if your marketing data is overrated.
“Data is king!”… Or is it?
It’s estimated that nearly 2.5 quintillion bytes of data are created every single day. With all of this data being generated we’ve seen a monumental shift in not only the way marketers are retrieving this information, but also how much of it they’re collecting and analyzing. Juggernauts like Facebook, Apple and Google continue to expand their tracking capabilities, allowing organizations large and small to take advantage of the explosion of newly formed marketing channels and interconnected devices. Most executives hope their “data first” mentality will help them increase sales, optimize promotional material, or even improve customer satisfaction. Herein lies the problem.