Marketing’s New Balance: Customer Connection vs. Data and Performance
Marketing has evolved a great deal over the past several years. More channels, more devices, new technologies, more data — the list goes on. Marketers have become used to being highly adaptive to keep pace with change.
Most marketers I talk to discuss all the things they do to keep up with the changing landscape and tend to look at themselves as pace-setters in the space. But I think most of them are missing one of the biggest changes in our space: the imperative of marketing to meet the needs and desires of the customer.
In this post, I’ll explore what’s clouded the vision of today’s marketers, how the true mission of marketers has been obscured and what we must do to address it.