The Right Content to the Right People at the Right Time: A Look at This American Life
Any This American Life junkies out there? This public radio show, which reaches over 2 million listeners every week, captures extraordinary stories of ordinary Americans. We fans are a passionate crowd. We easily recall our favorite episodes. My friends often hear me say, “Did you catch that story of . . . ?” (Don’t even get me started on the episode about the blind boy who rode a bicycle.)
While I am ridiculously interested in how these stories are told, I also use This American Life as a case study for how to present your stories to the right person at the right time.