The Art of Marketing to Millennials
Marketing to millennials has become every company’s obsession. While the generally accepted picture of the millennial consumer is the starving college student or young grad, there are 6.2 million millennial households in the United States earning $100,000 or more each year, according to research firm FutureCast, and they’re on track to spend $1.4 trillion annually by 2020, says consultant Accenture. Sure, a lot of that money is spent on high-tech gadgets and new fads, but traditional markets still have a place in the digital world.
Here are some tips to win over millennial buyers as discovered through one such traditional market: the art world.