The Art of Marketing to Millennials

April 19, 2016

Marketing to millennials has become every company’s obsession. While the generally accepted picture of the millennial consumer is the starving college student or young grad, there are 6.2 million millennial households in the United States earning $100,000 or more each year, according to research firm FutureCast, and they’re on track to spend $1.4 trillion annually by 2020, says consultant Accenture. Sure, a lot of that money is spent on high-tech gadgets and new fads, but traditional markets still have a place in the digital world.

Here are some tips to win over millennial buyers as discovered through one such traditional market: the art world.

Read more at BostonGlobe.com…

Hanley Wood Marketing
430 First Avenue North
Suite 550
Minneapolis, MN 55401

CAREERS

Mary Jo Haugan Lindholm
612.904.7202
mhaugan@hanleywood.com

NEW BUSINESS

Vince Giorgi
612.904.7212
vgiorgi@hanleywood.com

GENERAL INQUIRY

Front Desk
612.338.8300
frontdesk@hanleywood.com