Understanding Millennials: How to Make Them Love Your Brand

June 2, 2016

Marketers just can’t seem to get enough of millennials. And who can blame them? Millennials hold an annual spending power of around $600 billion and are currently the largest percentage of the American workforce.

There are a lot of misconceptions (and negative feelings) toward millennials. The generation has been tagged as self-absorbed, over-privileged and untrustworthy. Just do a Google search for “millennial memes.” You’ll see what I mean.

But millennials are such a diverse group of people that if you want them to love your brand, you can’t just lump them into one group for your marketing strategy.

Read more at Business to Community …

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