Understanding Millennials: How to Make Them Love Your Brand
Marketers just can’t seem to get enough of millennials. And who can blame them? Millennials hold an annual spending power of around $600 billion and are currently the largest percentage of the American workforce.
There are a lot of misconceptions (and negative feelings) toward millennials. The generation has been tagged as self-absorbed, over-privileged and untrustworthy. Just do a Google search for “millennial memes.” You’ll see what I mean.
But millennials are such a diverse group of people that if you want them to love your brand, you can’t just lump them into one group for your marketing strategy.