What Is Agile Marketing and Should You Be Sprinting to It?

April 15, 2016

Agile marketing is hot. At the March 2016 MarTech conference in San Francisco, attendees buzzed about whether their marketing organization was “agile” or if it was still following the “waterfall” process.

In short, agile marketing is now officially a thing. The benefits of achieving an agile marketing organization can be enormous — but the challenges in getting there can be equally big.

Here are the top seven things you should know about agile marketing.

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