Design professionals are a mobile audience, many of them moving from studio to job site on a daily basis. They’re also an incredibly informed and opinionated audience: They have a point of view on color they want to share.
So we delivered STIR content across a range of channels, always inviting designers to “Join the Color Conversation” that Sherwin-Williams was curating for them.
- Print annual: Print remains a treasured format for designers, who love its tactile feel. The STIR print annual showcases content uniquely suited to the page, including the eagerly anticipated color forecast from Sherwin-Williams, colormix™.
- Email: Monthly emails allow us to reach designers digitally, and afford us the opportunity to use video to explore color on a more experiential level.
- Social media: We helped Sherwin-Williams launch its social media strategy and presence, and curate content dedicated to design professionals.